We like logos from some of our competitors that minimize an image but emphasize their name. Our name "Library Terrace Assisted Living", or "Library Terrace" with a tag line of "Your Neighborhood Assisted Living Community", should be emphasized. Examples can be found at http://milestonesl.com/, http://www.brookdale.com/, or http://www.selectseniorliving.net/
Other thoughts from our management team about what we're trying to project:
Assisted Living Community for older adults (typically age 80 or older)
Good reputation in community for 15+ years but now getting a "refresh"
Adjacent to a well-known and highly visible local Library branch
Located in a neighborhood – similar to where our residents were living prior to moving
Not too big & not too small. Everything on one floor.
Family-owned – not part of a large corporate chain
Continuum of care
Small enough for personal service yet large enough to be professionally staffed & managed