– these are traits we are looking for….
Shield/use of emblem (note the name Shield also refers to the terroir of the Canadian Shield)/Classic print (eg Hudson Bay Company font)/ possible picture element of barley/ stills
• Integrity and Trust
• Stand the test of time
Shield Malting and Distilling is built on the foundation of experience, passion and stories, combined with Manitoba’s unique grains and botanicals to create the ultimate drinking experience.
• Focus on reflecting Manitoba’s unique terroir by sourcing from Manitoba’s barley, berries, botanicals, fruit and peat.
• Acknowledge that we are in Treat #1 Territory, the traditional lands of the Anishinaabe, Ininew and Dakota Oyate people, as well as the Birthplace of the Métis Nation and the Heart of the Métis Homeland.
• Contribute to a thriving Manitoba: support farmers by creating a market for their crops through product development and sales; support craft brewing/distilling industry with locally produced and unique malts and support tourism and provide local employment opportunities. Additionally provide support to marginalized populations by addressing food insecurity and employment barriers.
• Contribute to public education and industry education re: malting, brewing and distilling process.
• Support “A Culture of Shared Responsibility”: Manitoba’s Strategy to” Reduce Alcohol-related Harms by Low Risk Drinking” through social marketing messaging, higher spirit pricing and developing low-alcohol products. Support the National Alcohol Strategy: “What Is a Drink? Communicating Drink Information to the Consumer” by use of unit labeling to help consumers assess alcohol consumption and the health harms associated with exceeding guidelines.
• Honorable conduct: maintain high standards of quality, stewardship of resources and sustainable practices, and act with integrity.
• Celebrate Manitoba and Canada and our individual heritage: reflect the uniqueness of Canada’s history and heritage, its vibrant communities, and the beauty of the robust ecosystems and terroir.