Welcome 99’ers to our exciting logo competition. Please take part in our contest to enhance our current brand logo of TKO Farms to become a simplified, more legible logo that would sit across a wide range of different products using soursop an indigenous Caribbean Fruit.
Our current logo (attached) does a good job of capturing our brand essence, but might not be the best iteration for our full product line which includes:
1- is a skin care line which is all about beauty and vitality. It combines the scientific potency of an established cosmeceutical with the natural anti-oxidants and anti-aging properties of the soursop fruit.
2- is a juice product using the Soursop juice that has a lot of health benefits. The package design for this will be a bit more fun with taste cues.
3- is a Soursop tea that has a lot of health benefits, cancer fighting agents, antioxidants, and package design-wise might tie back to the heritage of the farm.
Also, the current logo doesn't utilize the soursop fruit which might be beneficial in helping our consumers understand what makes our products unique. We have supplied images of the soursop but none are images that we own. If you do decide to use the fruit in some iterations you'll need to use an image that is purchasable.
We are looking for one simplified logo that can sit across all three different product lines and represent each product line. Even though we don’t want to walk too far away from the current brand logo, we are open to all ideas and suggestions on how to make these new products feel contemporary, eye catching and representative of a premium brand. Feel free to use as many or as few of the design elements of the current logo. Ultimately the winner, or winners, of the this contest will go on to assist in package design across all three products, and any future lines.
We hope you take part in our contest as we look forward to seeing some really great designs!
Here a link to more information on the soursop fruit: https://en.wikipedia.org/wiki/Soursop
And a link to TKO Farms: