Cura Te is a family-owned company that manufactures personal hygiene and cleaning products that are made from ingredients derived from nature’s goodness.
Cura Te was founded on the belief that any and all products we put on our bodies should be pure, simple, and uncontaminated. In fact, above and beyond that, they should be healing and life giving. Our skin is the largest organ of our body. Everything we put on the skin gets absorbed into the bloodstream, and this includes all the harmful components of most products on the market today.
Our goal is to create products that are 1) effective, 2) harmless to the body, and 3) promote healing and life giving properties. We are proud of every ingredient we put into our products. Our products connect with the roots of cleaning, being harmless yet powerful. This means we will not use anything artificial-- no chemicals, dyes, scents, harmful preservatives, or any other unnatural component. All of our products are organic, naturally sourced, and good for you.
The company name is drawn from the Latin proverb, “Medice, cura te ipsum” found in Luke 4:23. The meaning of the phrase is, “Physician, heal yourself” and we are using the heal yourself component as the foundation of our company.
Our mission statement is like our products – simple: “To feel good and feel good about it.”
Our slogan is: “Put on Life.”
Our website domain (not launched yet) is http://www.cura-te.life and we want to take advantage of the branding opportunities that exist with the .life domain as it relates to our life-promoting products.
Our products include:
• Bar Soaps
• Liquid Soaps
• Lip Balm
• Body Butters
• Creams & Lotions
• Healing Salves
• Dishwasher Detergent
• Laundry Detergent
• Dryer Balls
We prefer a color scheme that exhibits the qualities of the Earth such as blues, greens, and browns, however, we are open to designer ideas. We hope to apply some meaning to these aspects of the logo and website.
Our target audience - do you know anyone who does (or should?!) use soap?!