And a very warm welcome to those personally invited designers - we have enjoyed viewing your work and styles
We are currently launching a nutritional supplement business and require a logo and brand identity. Then to follow will be product packaging design / label design, marketing banners, social media package etc etc
Initially the company is going to specialise in "natural" products which may then branch into more mainstream products such as whey proteins etc later down the line. But the current focus is on Natural and Organic products.
You may notice that our preference's design wise sits in the middle of organic and modern. This is because we are going to be selling organic products and therefore like similar designs - but at the same time one of our brand visions is to also make organic products more stylish and premium.
Colour wise (modern feel) we like the sharpness of winter season Black / White / Grey / Charcoal etc with perhaps a touch of Gold or Silver to give the more Premium feel which our products will have. But at the same time we also like warm Autumn colors (More Organic) which give a more warm / raw / rustic feel and ties in with the organic feel. Perahaps somehow we can have a combination of the 2? Check out the potential image styles on attached document intended for website which feels warm but fashionable at the same time. We also feel (on the same document) the "Sunwarrior" Brand does this quite well too (with their imagry and the people they sponsor etc). (But we do not like their logo)
Shape wise we very much like geometry and sacred geometry.... Again - very very open to suggestions
Further Branding Info
Our purpose is to supply the market with stylish, high quality & trust worthy products. We want to educate our customers on healthy living and provide exceptional customer intimacy through customer service and fanatical aftercare - creating a “community” of happy healthy people who can share their experiences. The customer is as much a part of our company as we are. This is captured within our company slogan being “it’s all about you”….
2nd element of core ideology and are guiding principles to dictate behaviour and action.
These values will also serve as a compass for any strategic decisions. Again these need to be timeless and not relevant to money etc.
TRUST – Providing clean, high quality products, education and information
TEAM / COMMUNITY – All about the customer, customer centred, community, customer service, fanatical aftercare, motivation and content with involvement throughout “Joint the movement” “…its all about you…”
HELP / SUPPORT –. Supporting of charities and projects, Sustainability and minimising carbon footprint
STYLE – Making natural products more fashionable, attracting a different audience. beautiful imagery, packaging, website, messaging, touch points etc
Ruggedness / Sincerity / Excitement / Sophistication / Competence
Mainly Sincerity (with a touch of Excitement and Sophistication)
Looking forward to seeing what comes out from you (the experts).