Family investment business focused on tech needs new identity

GINCO Investments

https://ginco.investments

The current logo is a scary looking coffee bean thing and it has to be changed into something more modern and usable :-)

GINCO Investments is the investment arm of GINCO, a 4000 person diversified holding company based in Dubai. GINCO (Ginco.ae) was founded in 1975 and works primarily in construction, chemicals, and other industry. GINCO stands for General Industrial Company.

GINCO Investments (which this logo is for) does the following things:
- runs Techstars Dubai, recognized as the best startup accelerator in the middle east
-- videos to see here:
-- https://youtu.be/0biMNgIjgvQ
-- https://youtu.be/4g82gWyEw5s
- invests in entrepreneurs around the world
-- https://www.ginco.investments/portfolio/
- operates food and beverage franchises
-- https://www.ginco.investments/food-beverage/
- conducts other investment activities

The main idea here is to modernize the visual identity of this family office (family office = investment company where the only investors are members of a family) to carry the brand forward.

As you saw on the website and videos, the logo leaves much to be desired and does not function well as a system of design that can easily be applied to apparel, presentations, sites, etc.

Do not include the weird coffee bean. You can allude to Dubai as a city or the desert in general, but I don't want to come off as a construction company nor something too cheesy.

Thanks!