How andrew.b.nightingale started their logo & brand identity pack journey
Who are you known as?
Nightingale Eye Associates
Tell us a bit about who you are and the people you reach
We are a comprehensive ophthalmology (eye care) practice in New York. We care deeply about patient care. As eye surgeons, we are fanatical about exactitude and precision. This is balanced with warm patient care. Our target audience is all New Yorkers who have eye care needs.
What industry do you think your business is most related to?
Medical & Pharmaceutical
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like the simple linear design with curves. I like the block lettering.
I appreciate the consistency of the simple circular shape, repeated multiple times. I also like the simplicity of the block lettering.
Very elegant and simple design
I am interested in using a simple, abstract design that might mimic the shape of an eye or a part of the eye (for instance the iris-pupil, or eyelid contour); many eye doctors' offices have logos that are replicas of eyes, so it is a little cliche. Therefore, I'm more interested in a simple, abstract representation. I appreciate simple lettering, as in the above examples.
We are attracting a wide range of patients. Our bread and butter is premium cataract surgery, where patients range from 60 years plus. We also target patients in their 20s-30s for LASIK surgery. Regardless, all types of eye surgery emphasize precision and exactness - the logo should reflect that.
We do not want to appear flashy or showy. As we practice on Central Park West in NYC, our patients tend to be very sophisticated and would probably appreciate a more classic and elegant design. I hope this helps! Please reach out to me if I can clarify anything.