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- Eva Cordoba
Eva has a unique perspective on design that none of the other designers had, she took my description and was able to tell exactly what kind of design I wanted. I would definitely use her again in the future!
How alex HN started their logo & brand identity pack journey
Who are you known as?
What’s your company slogan?
Quality Movement. Quality Life.
Tell us a bit about who you are and the people you reach
Muscle Butter is a San Francisco based massage and bodywork practice using myofascial release and advanced manual therapy techniques to address the most complicated structural and pain cases. Our mission statement is to provide the absolute leading approach and best execution of fascial and myofascial manual therapy techniques to heighten awareness, change pain and structural states of our clients.
Practitioners are high energy, and practice what they preach. Most of the practitioners have a fitness or movement background and understand scope of practice very well.
Clients in this practice include professional athletes, amateur athletes, tech workers, parents, commuters, elderly people, pregnant women, and children. We reimburse for insurance, we have a lot of clients who utilize this.
All the spaces where services are provided are considered minimal with freshly updated modern fixtures, lots of sunlight and plants.
What industry do you think your business is most related to?
Medical & Pharmaceutical
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Aquas: Empathy, compassion, clarity and precision.
Blues: Knowledge, trust, calm and honesty.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our practice is based on treating the fascial system which is the connective tissue network encasing all structures in the body. It is a network of high connectivity and one of the fastest communication networks we have. I attached some photos of the fascia for inspiration for the logo. The name Muscle Butter came from the idea of turning the fascia into "butter" to create freedom of movement and eliminate pain. That is generally the result of the practice.
Additionally, I'm not sure if I want the slogan in the logo, can you design the comps with and without the slogan? I would greatly appreciate this. I put us in the medical/pharmaceutical category because we are a specialized service in the scope of healthcare. Please don't hesitate to ask any questions about the practice.