As the brand "ChallengeU" essentially has 2 different use cases (and audiences), it has to be flexible enough to serve as an umbrella , with the 2 "branches" receiving a slightly varied treatment to distinguish one from the other, while still keeping a unified look for the all over brand. Variation can happen via different use of colors, for example.
We are envisioning 3 main components to either of the 2 logos:
- an icon or illustration
- the spelled-out "ChallengeU"
- the byline, being the spelled out "Adult Education" respectively the "Professional Training"
As long as it's flexible enough, the icon/illustrative element can be used for the 2 variations.
Please consider the use of the logo(s) on social platforms and the restrictions that come with profile images! Further, think horizontal and stacked variations for ultimate flexibility, even leaving out the byline if necessary or have the icon/ illustrative element exist on its own.