A Gracious Life…
A Gracious Life is a holistic wellness brand that's sole endeavour is to approach every aspect of life graciously, with compassion and help clients live a full and wondrous life immersed in dignity.
The master brand is **A GRACIOUS LIFE**. This is almost the mother ship if you like. However, there are numerous branches connected to A Gracious Life. For example, Gracious Drops is the essential oil based approach to healing. Gracious Home focuses on removing all chemicals from the house. Gracious Meals is an inspired series of recipes to get you eating in a far more natural and healthy way. The list goes on: Gracious Learning, Gracious Beauty, Gracious Opportunities, Gracious Books, Gracious Retreats... I’m sure you’re getting the idea by now.
From the Gracious Life expands a gracious universe and beyond.
At this stage we are after a corporate logo, that is both seen as text and illustration/graphic/symbol. This logo will be used on a website, business cards, letterhead, flyers and of course TV commercials.
The text needs to have an inviting and welcoming feel. It might be nice if the text feels personal, like a handwritten note (but easily legible) -- the signature of the company if you like.
We would also like a logo image designed that accompanies the brand name. And when thinking about our company's key aspects, A Gracious Life leads to a gracious everything else. We like the idea that we have a symbol-based illustration that is infinitely repeatable.
I guess we’re talking the golden ratio, Fibonacci and things like that. It should appear as though A Gracious Life is the outer layer yet the outer layer keeps repeating inside itself deeper and deeper and deeper, as if suggesting there is no end to what A Gracious Life can become.
We have attached link to the colour palette, which we find pleasing yet are also open to suggestions. Please do not limit your ideas to our brief. If inspiration strikes, run with it.
Thank you for your creative thoughts, we appreciate your work.