digital kompakt (translated as „digital compact“ or „digital brief“) is a German online magazine positioned as a high-quality premium brand that writes about digital economy topics and thereby cherishes the claim to prepare subjects in a way that provides a deep understanding of the backgrounds and modes of operation to the reader. Thus, the magazine focusses on quality and class before mass.
Its name is intended to offer a certain orientation: The primary choice of content are digital topics and these are prepared in a compact, but also investigative, analytical, critical, controversial, and solid manner. Those who read digital kompakt gain a thorough understanding of processes, events and functions within the digital industry and become part of an insider circle. Nevertheless, entertainment is also an element of digital kompakt.
Article formats include analyzes of (internet) business models, news from the digital industry, presentations of new companies and technologies, interviews and profiles of leading and emerging minds of the industry, data collections and service offerings for entrepreneurs with digital background (e.g. events, job ads, service directories, etc.).
The target group consists of young, predominantly male readers aged between 22-40 years who are interested in technology, business and entrepreneurship, and often sit in leadership and decision-makers positions. digital kompakt offers them a fresh and analytical presence tailored to their interests.