(What is your point of difference or unique selling proposition?)
Clinical (Psychological) expertise to guide our training and protocols
(Who is your main target market?)
All ages, both males and females, we work in mental health Medicare and private, but also education, WorkCover and NDIS markets.
(What feel are you trying to achieve - contemporary, traditional, quirky, relaxed, upmarket?)
The name is a play on ‘The Game Changer’ as what we do changes people lives. The words ‘The Brain Changer’ we want to be less serious, more fun and be more quirky when combined with a picture so that it is more easily accepted and people feel more comfortable attending especially children or people with anxiety, but then brings the seriousness in with clinical and formal writing of Neurotherapy Clinic underneath.