I would like to use the following two logos as our primary design inspiration:
- Turing's logo from here: https://www.turing-cloud.com/
- Tesla's logo from here: https://www.google.com/search?q=tes…2DjUGTBYM:
Logo Type & Versions
I'd like this logo to be centered around a custom typeface. No symbols, objects, abstractions, etc, are asked for.
I'd like this logo, like the two inspirations, to have two versions, one with the full name spelled out and the other with the initial standalone. Specifically one version for 'Dennis' and another version for 'D'.
Please use white and purple for the brand colors. If you'd like to see what kind of purple, please take a look at the attached drone product design. The purple should ideally match that on the product. Like with the drone, more white than purple is preferred.
The primary qualities I'd like the logo to convey are:
- An emphasize on usefulness and utility
- Innovative technology company
- Premium brand
The secondary qualities I'd like the logo to convey are:
- Feels like an established company
- Fresh and very slightly futuristic
Beyond that, we tend to associate some of the following values/traits with our brand identity:
- Continuous improvement
- Cutting edge
- Earned luxury
- Hard work
- High performance
- High quality
- Highly crafted
- Value creation
- Very slightly futuristic
Logo + Product Coupling
The full name version of the logo should also pair with a product name. For instance, our drone product is called 'Dennis Rescuer Max'. It'd be great to see a version of the logo with that appended to the logo in a smaller font, like you can see with Turing Cloud in the attached.
Overall, I'd like someone to look at our logo and get an immediate sense of premium quality and that this is a brand crafting the future.
I'm excited to see what you come up for a brand identity that I'll work hard to ensure becomes recognizable as a symbol of innovation and progress around the world.