How jyspivey started their logo & brand identity pack journey
Who are you known as?
Fashioned + Fried
What’s your company slogan?
hand fried old fashioned doughnuts made the new fashioned way
Tell us a bit about who you are and the people you reach
My husband and I are starting a small business of handmade old-fashioned doughnuts with gourmet flavors. As of right now, we have agreed with eight different coffee shops in Atlanta to carry our doughnuts at their locations, so we need a variety of options (especially a business card) made relatively quickly. Our doughnuts may be made with an old fashioned doughnut, but we only use the best ingredients, have unique flavor combinations, are hand fried in small batches, and decorated with a creative flair.
What industry do you think your business is most related to?
Food & Drink
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We have decided that we want to do a more modern logo, but with a little whimsical details. I have attached pictures of logos that we love and to be used as inspiration only. We are wanting to use a mixture of black, white, gold, and turquoise for colors (for our restaurant in the future), but we are open to different color schemes as well. We also like the idea of one word, Fashioned, being written in cursive/calligraphy and the other word, Fried, being written in all caps, with a plus sign in between the two words. I have also attached a few other pictures of modern logos of other doughnut shops and companies that we like as well (please use them as inspiration only).