Attached is a copy of the logo we are currently using.
Please consider continuing to work with the company colours, with the addition of gold somewhere on the business card.
Our colours are (light adjustments to these colours is okay):
- Lighter Aqua: #4aa7ac
- Dark Aqua: #2e302f
- Light Grey: #e2e2e3
We would like to add gold to our company colours, and want to order business cards that use gold embossing in conjunction with the logo. (Moo has guidelines on design & print for gold embossing.)
While not part of our logo, we often use the following blue as a header for information on our website and in our product:
Our tone must be serious and accessible to life sciences industry executives while also conveying that we are also a modern, unique and disruptive software-first team.
I have attached a design analysis (SmartCo Brand Explore) of companies that bear some similarities to ours, both competitors and design influences.