Design a new logo for the rebranding of Daal's

Daal's

We are an e-commerce company selling high quality home and office furniture at affordable prices. We are now in the process of rebranding and our web store is under re-design and will be launched shortly.

Our current product lines include: office/gaming chair, computer desk, bedside table, bed frame, dressing table, wardrobe, coffee table, dining table/chair, end table, console table, shoe cabinet, sofa. We are expanding into more categories in the home furnishing regime, including: bedroom furniture, living room furniture, kitchen and dining room furniture, garden furniture, homewares and soft furnishing. And also in the business furniture market, including: office furniture, restaurant/cafe/bar furniture.

We currently have a furniture brand "Cherry Tree Furniture". And we will have multiple brands in the future for our homeware, soft furnishing, higher-end furniture, etc. products. The "Daal's" is the main store name, similar to the idea of a department store name. The name "Daal's" is the initial combination of the two founders, David and Alice, hence Daal. It will NOT be a furniture only shop in the near future.

We want the logo to give an impression of being well established, trustworthy and international. Our targeted customers include mainly online shoppers (we plan to open our first retail store in 6-9 months to increase our offline presence) at age 18-65. We also target on business buyers for the products we offer, such as office chairs, desks, file cabinet, meeting chairs. We are currently only selling to the UK market but will soon expand into other European markets and the American market.

This logo will be used on our web store, social media, catalogue, future brick-and-mortar retail store, product packaging, marketing material, business card, letterhead, envelope etc.. The logo should also be suitable to be printed on the cardboard in mono-colour.