Amazing talent! He was very helpful to work with me on tweaks and was very professional.
How Vx Group started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Exceedent is a new healthcare insurance provider in the United States. Exceedent targets small businesses and employers to provide more flexible healthcare for their employees. Exceedent is an alternative and a competitor to traditional healthcare plans such as Blue Cross Blue Shield, UnitedHealthcare, and Cigna.
What industry do you think your business is most related to?
Medical & Pharmaceutical
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Aquas: Empathy, compassion, clarity and precision.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
All casing can be explored—EXCEEDENT, exceedent, Exceedent.
A symbol or icon is not required. A modification of the typeface might be suitable for this brand.
The obvious root to the brand name is the word Exceed so concepts that align with that word are welcome.