How capaincenter started their logo & brand identity pack journey
Who are you known as?
California Pain Center
Tell us a bit about who you are and the people you reach
I am a medical doctor specializing in pain medicine and regenerative medicine (stem cells, platelet rich plasma) with offices in Los Angeles and Sacramento, California
I am targeting a wide variety of patients (18 years-old +) with no specific demographics in mind. The most common conditions that I deal with are spine (neck/back) pain and joint (knees, shoulders, hips) pain. I specialize in minimally invasive injections and neuromodulation (spinal cord stimulation
What industry do you think your business is most related to?
Medical & Pharmaceutical
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
My current logo is a play on California's official state flower - the California Poppy. I've included a picture of a poppy flower and my design. The poppy plant is the precursor to opiates, which I prescribe as a pain medicine doctor, though this is de-emphasized in my practice, especially in light of our nation's opioid epidemic. The blue cross is a derivative of the Red Cross emblem, which evokes medicine. You can (hopefully) see the symbolism.
I just wanted to convey that I appreciate subtle symbolism and a clean design aesthetic. I'm happy to entertain designs based on my current design, but I'm also open to completely new concepts. Thank you!