Don Dillon got their new logo & brand identity pack by running a design contest:
Design branding for exciting new energy bar product
Check out Don Dillon's Logo & brand identity pack contest…
Food & Drink
The primary use of this design is for packaging. This product represents a new category of nutritional energy bar that directly competes with products such as Powerbar (www.powerbar.com) and Clif Bar (www.clifbar.com). The target market is athletes (CrossFit participants, Iron Man competitors, ultra-endurance athletes, cyclists etc.) seeking a competitive edge and seeking to maximize their performance. The value proposition is that athletes can achieve a significant increase in endurance and mental acuity allowing them to break through previously believed limits, maximize performance and there for win more often. The desired design is a Combination Mark encompassing the words KetoBar along with a distinctive image of an endurance athlete engaging in a sport activity. The image of a iron man competitor with arms raised at the finish line is one idea that comes to mind... or, a cyclist doing the same... or, a cross fit participant lifting more weight than ever before over his head... But I'm looking for other creative ideas so if other images come to mind please try them. Just as Cliff Bar's logo includes a rock climber hanging off of a cliff appealing to an adventurous spirit, we want to appeal to our consumers desire to achieve more in the activities they are engaging in... just win! The image needs to be modern, sports and action oriented with bold high contrast colors with less detail versus more so that the overall packaging will be easy to spot on a store shelf with a glance. Negative space is plus on this I think. Please review the mood board on Pinterest: https://www.pinterest.com/anarchist6608/ketobar/
I have created a mood board on Pinterest here: https://www.pinterest.com/anarchist6608/ketobar/
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
Don Dillon collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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