The registered business name is 'The Garden Berry', however we would like the emphasis on 'The Garden' with Berry as a subtitle (but not excluded).
Berry is the name of the town which the venue is located in - it has nothing to do with the fruit.
We want a elegant and organic design with a sophisticated feel - our spend per head is quite high, however it is a casual social dining atmosphere.
We are open to various colour palettes - however, the decor is a neutral palette with lots of indoor greenery and we don't want too many colours in the branding as it will clash.
The exterior of the building is a heritage colour palette of heritage green, maroon and cream/yellow. The exterior signage can't clash with this.
I like designs where the brand identity can be layered - for example the brand for "Drake Eatery" - http://www.jodihooker.com/gipfel-1/ - incorporates a wing into the logo and then references that with feathers on the menus etc. I would love to see something like this - perhaps a branch in the logo and then some twigs or leaves across other parts of the branding. Or maybe just a range of botanicals or different types of trees/plants which can be mixed up across different touch points of the brand.
It will be helpful to look at my Pinterest page. Here you can see other designs I like, styling inspiration and drink/food inspiration - https://au.pinterest.com/alisonhayes85/