This is a financial services firm hence this will need to be a profession logo and business pack. I don't have a specific colour theme in mind however so choose one colour mixed in with some neutrals like black, white or grey. See the colour brief below for guidance. The image has to look good on white piece of paper so when submitting designs submit one with a black or grey background and a white background. I want this logo to be classy elegant and stand out compared to other financial services firms so I need an image that is really appealing to the eye. I want the word "Acuity" as the central point of the logo and then financial services in smaller writing but still legible. I prefer a circular logo to a boxy or square logo so keep this in mind when creating images and designs.
I have included some cursive A’s as a guide as I know that a lot of designers are going to use this for a logo. I wouldn’t mind some design variations on this.
Additionally to help designers I like the idea of the alpha sign somehow incorporated inside the “A” as an alternative logo design. I’ve put a bad example below and I’m hoping designers can improve on this, this is more of a guide.
Finally I wouldn’t mind some image designs. This will go a long way if you can create an image or logo that represents the business image in some way that also looks professional.
Create something completely different, if you do so and create something that is a huge success because it fits the criteria of being elegant and professional whilst meeting the colour criteria and is visually appealing it will have a chance to be selected also. I love designers that can do this well.