Crystal.elf got their new logo & brand identity pack by running a design contest:
Create a logo for digital marketing company: Consulting for Authors
Check out Crystal.elf's Logo & brand identity pack contest…
My clients are New York Times bestselling authors and/or their publishers. I help improve all aspects of their online marketing by leveraging their social media platforms and email marketing to help sell more books. I am really open to ideas. I like the idea of exploring a book icon or a pen/writing related icon, but I’m also open to other creative interpretations. I don't want something that uses initials like CA, but emphasizing the word "author" in the design would be okay. Not required, but an option. I definitely DO want some kind of visual that relates to authors/books included with easily-readable text of the business name. I am working on adding to this Pinterest board for other things I like: https://www.pinterest.com/crystalellefsen/logo-designs-i-like/ The Pinterest board is just a starting point. Feel free to interpret this contest as you see fit. Surprise me. I tend to prefer modern designs that don’t have any kind of cartoonish aspect to them. I'm looking for something classy and high-end feeling, but still modern, clean, smart. Don't interpret "classy" as meaning using a hard to read script font.
Other color requirements
I'd like to explore the following colors: Let designers make suggestions:
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
Crystal.elf collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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