kyle Rp got their new logo & brand identity pack by running a design contest:
Create a fresh, nature-inspired logo for a new hotel brand
Check out kyle Rp's Logo & brand identity pack contest…
Travel & Hotel
This brand identity is for a new hotel brand that will be applied to multiple existing hotels in the Midwestern USA. The hotels will be a mixture of different property types, most in the two-three star range, competing with Holiday Inns, Hampton Inns, Best Westerns, and others in that category. All will be comfortably appointed, kept very clean with updated rooms, but they will not be competing with the Four Seasons or Ritz Carltons -- I do not want to oversell the brand by creating a false expectation here. We want this brand to be adaptable to different properties -- for instance, one property may be a "Blue Sage Inn & Suites", while another may be a "Blue Sage Lodge". The brand will have to be adaptable in name and application, while keeping the logo, look, feel, identity the same in any future use. I don't want the logo or image to change, only the name in this instance. As you can tell, our name is after the "blue sage" flower plant that grows in our region. I want the logo to be of some form of this plant, and to have colors roughly align with what you see when the blue sage plant is in bloom. The biggest inspiration I've received is from WoodSpring hotels (https://www.woodspring.com/), it seems to hit all of the style elements I'm looking for, and doesn't promise too much. Thanks! - Kyle
Other color requirements
I'd like to explore the following colors: Blues: Knowledge, trust, calm and honesty. Aquas: Empathy, compassion, clarity and precision. Greens: Growth, harmony and success.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
kyle Rp collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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