How Sigmawealth started their logo & brand identity pack journey
Who are you known as?
Sigma Wealth Management
Tell us a bit about who you are and the people you reach
We provide financial planning and wealth management advice to people planning their retirement or accumulating wealth. Target market are professionals, executives, self employed successful people, age 50 and over. OUr niche market is single women over 50. Clients have household income of over $200,000 and investable assets over $750,000. Clients have complex but common problems and are time poor, they value advice and need coaching to help them achieve their financial goals. We have bespoke service.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Purples: Imagination, spirituality, royalty and luxury.
Reds: Energy, action, passion and love.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I would like any graphics or logos to be more abstract and soft, rather than having sharp edges and symmetrical. Font is important and I'd like the look to be spaced, not cluttered. A play on the sigma symbol is ok but not essential. No obvious references to sharemarkets, dollars, money. The designs such as Entio and the Nest are appealing. professional image yet approachable, appeal to mature professionals