Our organisation is one that promotes healthy balance of the mind, body and spirit. We provide a service that caters to the like minded individuals to support them in their wellness goals and aid them to gain maximum efficiency through a balanced diet.
We provide nutritious 3 course meals pre-cooked chilled & packaged, in addition to healthy snacks and dessert. These meals are freshly prepared daily and delivered once a day to our customers in the morning at their door steps. They can be heated in the containers that they have been delivered in or transferred and heated as per personal preference.
The Hive customers are 18 - 35 , with active lifestyles , and an image conscious mindset. They don't have the time to meal prep so they pay for convenience as this supports their goals. They are conscious of the quality and taste profile of the food . In order for them to buy into a brand they have to trust the brand and find the brand to be Trendy and hip.
The Logo design we are looking for is to inspire people to join the on to the healthy mindset, we want a strong definitive statement utilizing our brand name. There should be a conscious effort not to make this logo aggressive or masculine , but rather a dominant appeal to it that is almost cult worthy - catering to both men and women.
Visually the logo should indicate an active/ energetic mindset - projecting strength and will power. The logo should be limited to 2 colors maximum of 3. It should have a modern appeal to it without being over exaggerated as we need to make the business look like a professional organization & increase trust in the eyes of potential customers and clients.
The logo should be distinguishable and unique , causing people to react to it or in other words "memorable" . Additionally it needs to be adaptable to be used on stationary , packaging , print ads and online ( banners/ social media ), without raising issues based on color spectrum.