Online only retail selling to the general public - key market is those wanting low or no sugar foods. web address is GoLowSugar.co.nz (and .com and .com.au)
Selling 'low and no sugar products' - mainly: confectionery, desserts, baking, snacks, etc typically known brand but may include our own range of products
Main audience is diabetics and those looking for low and sugar free products. Audience will be a mix of ages, we will be expecting most customers to be over 30yrs. a large portion of diabetics are older say 50+ but we think 30-50 yr olds will be the main customers.
We would like the logo/brand to be able to be versatile able to be used on the website and on product packaging (perhaps as a round or square sticker used like an envelope seal (on our own products - which will be in confectionery bags) or a larger version used on the outside of packages). We would prefer a white background but consider other presentations. the domain and the slogan need to be included.
The domain name needs to be clearly legible always, and whilst a 'character or icon would be considered we cant have it distracting from the key message - we would prefer clear text which directs people to our online store..
we are a small company (just starting) so would like it to feel friendly, welcoming, clean (as we are dealing with food), professional and family-ish... so no weird stuff