We help our clients develop peace of mind around their invested assets through education using academic research and coaching around our clients' beliefs and values to help them stay on a disciplined course for saving and investing to reach their long-term goals.
We are CORNERSTONE WEALTH PARTNERS. Certainly, a stoic, classic chiseled cornerstone would be a great starting design element. Our Cornerstones (or values if you will) come through in our teaching and coaching in the way we talk about finances and investments and these three key components should be included in the design if possible: Faith, Family, and Free Markets. You might even try a design version that includes the tagline “Faith, Family, and Free Markets” to confirm the visual identity matches/supports that phrase (though a tagline is not expected in the final design). I’ve taken a stab to consider what these three elements might look like visually, but certainly want to trust these ideas to your creativity in making them come alive.
Faith- I’d suggest some version of a cross to come through in the design, though other icons of Christian faith may work depending on the strength of the other elements.
Family- Some representation of people (big and little) could denote a family. Other elements that show “togetherness” might also represent well.
Free Markets- Stock markets go up and down, but we know that Free Markets always go up and to the right over time. We believe markets functioning as freely as possible is the best way for all citizens to have the best shot at achieving their goals.
Our current logo represented the cornerstone and faith well, but the driving visual was that of a house since we used to handle mortgages.
We currently have a dark blue in our logo and we’d like to maintain some continuity, but we’re open to a new shade of blue or a palette that includes blue. We’d like to have all colors created using CMYK or RGB formulas only (no pantone) for less expensive printing costs and flexibility in in-house color printing. Finding a design that works well in one color is a plus since that may also reduce some printing costs, but not necessary.
Other colors to consider, not necessary. Again, we want to lean on your creativity here, so please base your design on the above comments, then we can tweak together.
Purple- for royalty, the heavenly King
Green- for growth, money (though “new” doesn’t fit)
Gold- for a classic and sophisticated edge (though we don’t invest in gold)