Create a brand identity for a startup that's changing how people access furniture!!

Have everything, buy nothing

Home Furnishing

We rent really cool furniture and decor for a premium audiences. Our furniture is high quality, crafted well and designed - and we enable access to these awesome products by renting them out to our millennial consumer. Not just that - we NEVER give just furniture. We ALWAYS give them decor elements like lamps, cushions and quilts - so that they get a complete LIVING experience from us, not just a piece of furniture. Target Audience: We have an overarching attitude of people we go after. These are - simply put - the people who want to live life to the fullest - we call them urban life lovers! Demographically, we go to 3 kinds of consumers. 1) Furniture Don't wants - 21-25 year olds who've just moved into their first homes - these guys/gals love living on the floor, lounging, partying, crashing! 2) To be married - the young couples about to set up their pads 3) The Home buffs - married for a few years. These guys entertain, have a social life and want to have great furniture and decor that fits their personality.

I'd like to explore the following colors: Let designers make suggestions: