Create a brand identity for a startup that's changing how people access furniture!!
aishvaryaa needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 717 designs submitted by 163 freelance designers.
Some of the designers who made it happen
How aishvaryaa started their logo & brand identity pack journey
Who are you known as?
Furlenco
What’s your company slogan?
Have everything, buy nothing
Tell us a bit about who you are and the people you reach
We rent really cool furniture and decor for a premium audiences. Our furniture is high quality, crafted well and designed - and we enable access to these awesome products by renting them out to our millennial consumer. Not just that - we NEVER give just furniture. We ALWAYS give them decor elements like lamps, cushions and quilts - so that they get a complete LIVING experience from us, not just a piece of furniture.
Target Audience:
We have an overarching attitude of people we go after. These are - simply put - the people who want to live life to the fullest - we call them urban life lovers!
Demographically, we go to 3 kinds of consumers.
1) Furniture Don't wants - 21-25 year olds who've just moved into their first homes - these guys/gals love living on the floor, lounging, partying, crashing!
2) To be married - the young couples about to set up their pads
3) The Home buffs - married for a few years. These guys entertain, have a social life and want to have great furniture and decor that fits their personality.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
We cater to the modern upscale millenials who live in big cities.
Our website is http://www.furlenco.com.
The logos we love are 1) AirBnb 2) Uber's OLD logo (not their new one!), 3) Beats by Dr. Dre, 4)Nike, 5)Spotify, 6)Soundcloud, 7)Volkswagen
Please see attached for an additional brief detailing the company and it's branding/target audience.
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UPDATE:
1) I want the design logo to reflect the yin and yang personality of the brand. For instance - it is a strong design brand and a friendly and approachable consumer brand.
2) While designers thus far have worked on the stylization of ‘Furlenco' - nobody has really put in much thought into the logo element as such - which is what provides differentiation in a cluttered space.
3) We want the brand to clearly reflect the message of ‘feeling euphoric about coming home everyday’.
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