Create a new brand identity for a skills-focused education institution.

ROC Education / ROC EDU

Real Office Centers is a coworking space in Orange County, CA, that focuses on being an awesome community for emerging technology companies to work out of.

We're building an education platform to begin servicing the larger OC consumer market. Help professionals, stay at home moms, and recent college grads learn relevant digital skills so that they can (re)enter the job market with in-demand abilities.

In other words, we're a for-profit vocational education institution focusing on bringing 21st Century Skills education to the suburban market.

Companies in a similar space would include General Assembly, Intelligent.ly, DevBootCamp, SkilledUp, and OneMonth.

Purple, Orange. See realofficecenters.com for current color pallet.

Because we're a subsidy of an already existing company, we'd like to
have branding that both sets us apart while making it clear that we're
a piece of the same puzzle.

The current site (which should be used as a reference for current
logos, color pallets, fonts, etc) is at realofficecenters.com.

We'll likely build a completely new site for ROC Edu, but we'd like to
keep some of the design elements the same. Perhaps that's a similar
color pallet. Perhaps it means using the same fonts. Perhaps it means
simply tweaking the logo. Perhaps none of these is true, but you'll
find some other way to speak to the fact that we have a parent
company.

As a part of the brief, we'll be asking for a one-pager on the brand
identity to use in the future. Something simple including the
logotype, the different fonts used for headers and text, the color
swatches, and a few notes on what the feel and themes of the design
are supposed to be.

We're very open to different suggestions here, and are really looking
for an identity that will stand on its own.