Create Brand Identity for Geeky Donut Robot Food Cart
dieterdavis needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 216 designs submitted by 90 freelance designers.
Some of the designers who made it happen
How dieterdavis started their logo & brand identity pack journey
Who are you known as?
Donut Byte Labs
What’s your company slogan?
DONUTS - HUMANS - SCIENCE (in small text)
Tell us a bit about who you are and the people you reach
A Portland, Oregon Food Cart for fresh, hot mini donuts made by a donut robot. Target audience will be younger generation donut lovers - morning or late evening snacks. Should appeal to geeky crowd including themes of digital, science, or robots (eg, “byte” rather than “bite”). For science!
What industry do you think your business is most related to?
Other color requirements
Blue & Off-White
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
Bonus for style allusion to Aperture Science and Portal/Portal 2 games (eg, a variant of GlaDOS is running the cart).
Should be clear to include:
- Donuts
- Science
Bonus themes:
- Digital / Bytes (1's, 0's)
- Robots
- Testing/Experiments
- Food Cart
**Bonus entende - a donut shape is a "zero" which is "false" in computer language.
Primary placements will be FB Page, Websites, Food Truck sides, bumper stickers, & t-shirt/hoodies & Kickstarter campaign (digital/video).
Logos should be clear that it's food, it's donuts and has some science aspect. Geeks and gamers in the know will get some of the more subtle hints, if any. Style to be inspired by game & genre, but not infringe.
Gold package
Free features
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Deliverables
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