How robin 1U started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Especto (the spanish word for "spectrum") is a Swedish accounting & auditing firm, striving to be:
It's very important that the grapical profile stay true to these words.
Especto is an accounting & auditing firm for the digital generation. All of the company’s tools are available wherever their customers are, and all of their customers data is stored safely in the cloud.
Especto's pricing is always available on their website, unlike many of their competitors.
Especto's use of efficient web-based tools gives the customers more value for their money.
Especto is led by it's owners, and their main target group are other small to medium sized companies.
What industry do you think your business is most related to?
Accounting & Financial
Other color requirements
Blue, purple, orange
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The client wants you to experiment with a lower case "e" in the beginning of the word "Especto", so "especto" instead of "Especto" in the logo.