Dream studio done a great job designing our brand and gave us many different options to work with. Great work!
Designer has been great to work with and patient! So glad he/she participated in our contest!
How rayrackley started their logo & brand identity pack journey
Who are you known as?
Biofabrix or BioFabrix
What’s your company slogan?
biofabricated grafts from electroaligned collagen activated nanoparticles
Tell us a bit about who you are and the people you reach
Our target audience is reconstructive surgeons and biotechnology business partners. We make 100% pure biologically-active grafts (not synthetic) for reconstructive needs - 2 of our current product names are BioFabrix (collagen based biological nanoparticles that release biologically active growth factors and attract stem cells for replacing injured tissue) and NeuroFabrix (collagen-based grafts to protect and stimulate nerve regeneration and to attract neuronal stem cells).
What industry do you think your business is most related to?
Medical & Pharmaceutical
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
1) One of our team members designed the attached "BioFabrix draft Logo" as a starting point; another member commented that it "looks a little corny", but I think the attraction is that it has a "SuperHero" feel to the image which describes our team's "Heroic Journey" we are on to improve the surgical grafting industry from using over-processed human and animal tissues (beef jerky materials) to the future near-term use of biofabricted biological proteins and cells for tissue replacement and rejuvenation of skin, fascia, tendons, vessels, nerves) - The BioFabrix SuperHeroes have a vision to save us from the "tyranny of pain and suffering" that we see in the use of synthetic materials that has lead to all the mesh litigation commercials on late-night TV; so a SuperHero "corny" feel to the logo is encouraged, but needs to be "high tech and futuristic as well - like the "Terminator Super Hero" movie - biological fabricated exoskeletal tissues over an biomechanical endoskeleton??
2) I like the texture of the rectangle in that there looks to be "aligned fibers running left and right" which is consistent with our technology; I like the attempt at "electrical alignment" with the use of the lightning bolt; I like the color of Royal Blue denoting luxury fabric; the logo needs to look like a graft or fabric roll instead of a flat rectangle; anyway to make it look "more 3D" as the biological graft is has some thickness to it and has biological proteins embedded into the material to attract stem cells and other biological reactions that cause vascular ingrowth, it is a surface that circulating cells attach to and begin making new replacement material such as nerves, tendons, fascia, skin, cell linings, etc.; the graft also needs to look like it can conduct electricity or has some positive "+" and negative "-" charges to it - all biological materials have "polarity" which is the basis of our technology; can we add "+" charges to the top ends of the "X" line and "-" to the other two bottom ends of the "X" in the word BioFabrix; maybe the word BioFabrix is embedded into the graft material like a tattoo in a wave of 3D material (example - the wind blowing through a rectangle flag concept); I could see the "Bio" in 3D layered above "Fabrix" denoting the incorporation of bioparticles into the collagen alignment or maybe the word BioFabrix rises above the fabric to show what's in the fabric - collagen fibers with rounded circles of proteins denoting growth factors and nutrients; thanks for reading an engineer's interpretation!