We would like the customers to associate the logo with premium, innovative, and unique delicacies. Something that makes them feel - "I am going to have a great time eating the stuff these guys have to offer."
Something like the refreshing, appetizing feel of a fresh green leaf of cilantro (coriander). A logo that excites them in anticipation of an addictive taste that they will encounter once they taste our offerings and will keep them coming back for more.
We believe in absolute creative freedom, that is why we would like to empower designers with the liberty of going beyond the obvious and create magic. That is why we will push no images, sketches or anything to restrict your judgement or any cue for you to begin your imagination from.
Just feel free, think about good food and having a good time.
Just have fun, and go ahead, dazzle us. I know you will.
We wish you all the very best, and happy designing. :)
PS: Please note we are looking at this assignment as the first step towards many more to come as our parent company will be rolling out various design projects for the whole business.