Bunny Mellon's new garden foundation needs a fresh and inspiring logo

Environmental

OSGF advances scholarship, public dialogue and action on the uses, history and future of plants, especially in gardens and landscapes. Our new tagline for the upcoming website will be: "Plants. People. Possibilities." OSGF was set up to share the hopes and ideas of Rachel ("Bunny") Lambert Mellon, a dedicated gardener and landscaper with a keen eye for art and design. OSGF's target audience includes academic scholars, horticultural practitioners and artists in fields related to plants, gardens and landscapes.

Blues, grey, green (natural/environmental colors)

1. Values we want the logo to communicate: • The tranquility and beauty of nature/garden landscapes • Environmental stewardship 2. Stylistic preferences • Simple elegance • Classic, understated sophistication The following articles contain descriptions and photos showing Bunny Mellon's elegant design aesthetic at her Oak Spring estate, which we want to echo in the OSGF logo: • NYT Style Magazine: http://www.nytimes.com/2014/06/12/t-magazine/rachel-bunny-mellon-final-interview-virginia-estate.html?_r=0# • Garden and Gun: http://gardenandgun.com/gallery/inside-bunny-mellons-oak-spring-farm-estate • Sotheby's interior (Article): http://www.sothebys.com/en/auctions/2014/interiors-mellon-n09247.html 3. Colors • One or more of the following: blue (lapis lazuli), light green, grey • “Natural” colors, reflective of the environment Other Notes - Please see attached photos with captions below - We would like to see logos with both the acronym (OSGF) and full title (Oak Spring Garden Foundation) together, and ones with just the acronym alone ****UPDATE**** For logos with the full title, we like "Oak Spring" to be on the first line with "Garden Foundation" written somewhat smaller underneath.

Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $599.