I understand the concept of the design and responded quickly to the correction request.
How lethell started their logo & brand identity pack journey
Who are you known as?
Moruya Waterfront Hotel Motel
What’s your company slogan?
Tell us a bit about who you are and the people you reach
This is a hotel on the banks of a river in a country town. It has beautiful views over the river and lovely outdoor seating. On the weekends there is live music. As it is a country town we need to attract all people as there is not a big enough population to be too targeted. The motel side of the business attracts a lot of construction workers and travelling sales people who need accommodation whilst working. The feeling we would like to give is warm, welcoming, modern/contemporary (but not leading edge). We attract families, sporting groups, etc. It is a place where people feel comfortable to come and hang out and have a fun time - where they can be themselves. We also have a bistro which serves good quality food at pub prices.
What industry do you think your business is most related to?
Food & Drink
Other color requirements
Grey for the one colour logo then introduce white and turquoise for a full colour logo
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
There is a current logo in place and I would like to modernise it - rather than reinvent it.