Couldnt find a related industry-please ignore the selected.
Sophistication, Minimalist, Timeless, Relevance are the key words - we want the logo to represent these 4.
Logos/Brands we associate with are Muji/Apple, something that looks high end. We'd like our target audience to feel associated with the logo in terms of personal identity(Gen Y), what they do, where they typically go, how they dress, what accesorries or brand they carry, how they see the world.
Some characteristics we want sttoke to be:
- she shops, but she doesn't splurge
- she dresses, but not too heavy
- she matches, but not with the loudest colors
- she's beautiful, but doesn't do the extravagant
- she dresses simple, but elegant
- she's strong, but doesn't intimidate
- she leads, but doesn't dictate
- she speaks, but she's not loud
- she speaks out, but doesn't argue
- she's adventurous, but doesnt go crazy
If you are Gen Y (25-40), and you know how to enjoy a cup of coffee, not just for daily fuel but as a lifestyle. We'd like to know how the logo represent YOU.