Hello 53 got their new logo & brand identity pack by running a design contest:
Boutique marketing agency needs help not being a branding hypocrite
Check out Hello 53's Logo & brand identity pack contest…
Business & Consulting
I run a boutique marketing consulting firm that guides local entrepreneurs and small businesses to make better marketing decisions. I do that by providing coaching sessions and by activating marketing projects to help them more emotionally connect with their audiences and drive sales leads. As part of my services, I offer branding and design packages and I'm embarrassed that I don't have a "true" brand identity and logo of my own! About my target audience: - The are entrepreneurs who own local/regional businesses. The industries range from photographers to home remodelers to niche healthcare providers with fewer than 10 employees. - They are very savvy business owners who are good at their craft and are financially successful, but lack marketing sophistication. - They are NOT a boring corporate client. They are often very creative even though not all are artists. - They understand their business and industry very well but don't know how to navigate the confusing sea of marketing opportunities at their fingertips. - My clients' pain points are not knowing how to emotionally connect with their audiences or which marketing ideas/activities are the best spend for their money. - They can be price-sensitive but if they trust the person they work with (like me) they are willing to spend more to get it done right. - They need a road map to help them get from "unsure" to "clients in the door". That's where I come in. What I bring to the table is a level of marketing sophistication and knowledge (and therefore, a higher price point) based on nearly 20 years of experience. - I research, discover, and then swiftly set them up for success based on what I find. - I'm like a counselor to them. Like therapy for marketing! - My brand needs to look very polished and professional, while also being relatable. - Indigo Marketing is sophisticated but not in the "luxury" sense. It should be approachable while indicating intelligence and expertise. - Nothing too "punchy" or zany. - My logo can be slightly more feminine but gender-neutral options are preferred. - We're creative (a little outside the box) but still very reliable. I promote Indigo Marketing similar to a photography brand: Less is more. Some color but I let the creative or photography speak for itself. More information at https://indigomarketingcle.com/
Other color requirements
I'd like to include a hue of a bluer Indigo color, but it does NOT need to be the predominant color. But I'm open to a color palette. My goal is modern but not too punchy or flashy.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
Hello 53 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Understood the need for a modern, sophisticated design that wasn't too feminine or masculine. I needed a look and feel to represent services that fall into a higher price point.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Scanabling is the process of enabling business to add scanned documents to their process flow. From file cabinets full o
ActiveFreelancer.com will be a resource community for budding independent creative professionals like videographers, pho
We offer transparent and neutral, unbiased advice to potential investors in the Mauritian property market, with a focus
charity fundraising consultant
Immigration services, advise and visa lodgement to come to study, work, visit or move permanently to Australia Target a
Leadership and Culture Development. Corporations, Organizations Professional and College Teams
An advocate, coach and leader helping people and teams through change and holistic wellbeing programs to achieve greater
Check out other business & consulting design inspiration
We love talking design:
3 days ago | 16 min read
4 days ago | 8 min read
9 days ago | 11 min read