darrenkd got their new logo & brand identity pack by running a design contest:
Boutique Investment Firm needs a simple, appropriate and memorable logo
Check out darrenkd's Logo & brand identity pack contest…
Accounting & Financial
We are boutique investment firm specialising in: (a) Deep Value Investments, where there is a large difference between the market price and intrinsic (or underlying) equity value. Positions can be long or short; and (b) Data Driven Investment strategies, which seek to apply Quantitive Methods and Academic Research to generate above-average returns / alpha
I chose Renard as it is an anagram of my name and due to it's french meaning (Fox). The idea behind “Fox” stems from an old academic paper related to forecasting and an ancient greek saying (“The fox knows many things; the hedgehog one great thing”). Hedgehogs have one grand theory which they are happy to extend into many domains. Foxes, on the other hand are skeptical about grand theories, diffident in their forecasts, and ready to adjust their ideas based on actual events. As a boutique firm, the Fox symbolism and positive meanings across most cultures are very much applicable to our modus operandi - Wisdom, Cunning, Strategy, Cleverness, Adaptability, Quick-thinking. The pointed face and ears, also remind me of a shield (pertinent as risk management is critical) and an arrow (pertinent as we need to be laser focussed). In the logo, I wish to avoid the negative connotations of the fox, obviously. With regards to the font, I do like the fonts/colors used for Goldman Sachs, Morgan Stanley, Soros Fund Management and Barron's Magazine.
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
darrenkd collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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