How clareXP started their logo & brand identity pack journey
Who are you known as?
Goldners Horse Transport Pty Ltd (please refer to design brief)
What’s your company slogan?
Your Horse. Our Journey.
Tell us a bit about who you are and the people you reach
J G Goldner Pty Ltd (Goldners Horse Transport) has been around for over 75 years, we are known as the trusted name in the Horse Transport Industry. We transport for some of the biggest names in the industry and world-famous horses.
We work to our absolute potential each day with the best people, the best fleet, the best service and the best operations.
(please also refer to design brief document)
What industry do you think your business is most related to?
Travel & Hotel
What colors do you want to see in your design?
Other color requirements
Please use our current brand colours
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Goldners are leading the change in our Industry, as we have for many years. The competitive landscape has changed and after years of simply being better than our competitors, some are working hard to catch up and we need to again set ourselves apart. We are an innovative, compliant, forward thinking company that is continually striving to improve the experience for the both the horses and our clients.
We need to reinvigorate and refresh our brand so to clearly outline the following:
• Clearly conveys what we do
• Communicates our Values
• Gains recall
• Energise our employees
• Stands us out from the competition
• Is easily identified
• Defines our ‘Goldners Gold Standard’ obviously, through our logo and brand
(Please also refer to attached design brief)