New African Beauty brand needs fresh look!

Cosmetics & Beauty

Esmerra is an African natural cosmetic brand specialized in skin and hair care products. All our products are made from natural ingredients or pure active ingredients. Above all, we want to promote transparency in the manufacturing process of our products. Our mission is to offer every individual the best of cosmetic innovation in terms of quality, efficiency and African expertise to satisfy all their beauty needs. The products we offer are formulated from exceptional raw materials, mainly from Africa, such as shea and cocoa butters, marula, chébé, moringa, baobab oil to name a few. Our target market are Gen Y/Millennials, active on social media that is constantly looking for information about beauty products and who mainly buys online; Baby Boomers and Generation X, caring for their health with substantial purchasing power as they are ‘accomplished’; and all those who wish to return to naturalness following a bad experience with straightening hair products or lightening skincare products.

I am looking for something sophisticated, fancy & girly that can also reflect the African side of the brand. I am in love with Victorian/ baroque designs and classic fonts- that's probably my French side :D As for the palette, I love pastel colors

Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $599.