Came up with a great logo for a tricky concept, highly recommended!
How jfraserA started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
I am an advertising agency that connects freelance creatives with clients. We unite clients with creatives and brands with their consumers. We are a sister agency of Brand Team Partners, a strategic brand consultancy. Their URL is brandteampartners.com. Their site and business is much more rational in nature, my business is more creative in nature.
What industry do you think your business is most related to?
Other color requirements
Light Blue 215, 230, 236
Red 221, 84, 87
Can also explore other colors
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Use of negative space and the visual tie to the brand name.
Use of negative space.
Love the clever design linking the business (golf) and the name (Spartan).
Yes, I would like the design emphasis to be on the word "Unite" with BTP deemphasized in the design. Since the BTP Unite brand will be linked to Brand Team Partners, exploring the diamond iconography is a good idea, but I am not married to it for the final design I choose. Also, I do not want to use the Arial font...I would like something a bit more creative. I have included the style sheet for Brand Team Partners as reference.