ActiveFreelancer.com needs modern logo to attract creative entrepreneurs with active lifestyle

Create Value. Live Free.

Business & Consulting

ActiveFreelancer.com will be a resource community for budding independent creative professionals like videographers, photographers, graphic/web designers, writers, content creators, bloggers, etc. Using video interviews, articles, and forum posts from other successful freelance entrepreneurs, ActiveFreelancer.com will focus on helping individuals realize the true value of their time and services, practical advice on how to balance daily life and work while being self-employed, how to attract and retain the right types of clients for their business, and how to use the financial and time freedom of owning your own business wisely to stay healthy, active, travel, and enjoy life at any age.

FIRST OFF: Don't feel like you have to incorporate EVERYTHING in this brief into one design. These are merely suggestions and jumping off points. My tastes or inspirations might change if I see something original or very well done. Don't simply copy other 1-2 star designs. A lot of the current entries are playing on the AF monogram or a mountain shape, but I'd like to see more entries that are actually illustrated and convey entrepreneurship or an active lifestyle. For you illustrators, maybe a person climbing a mountain to represent doing it on your own? Let's see some experimenting with handwriting/script fonts. The audience is other creative professionals after all. I realize all this takes time but good designs will be given high marks and have a better chance of moving on. There's a difference between design that is simple and effective and design that was just fast and lazy. I can usually tell the difference. I'll do my best to keep providing feedback to those I can tell are taking their time and coming up with original work. --- BRIEF --- I'd like the logo to be clean and minimalistic in nature. I prefer sans-serif fonts but am open to a good serif design too. The logo could be a simple but creative combination of the letters A and F or incorporate a character or design element that conveys the brand. The ACTIVE part in ActiveFreelancer is representative of living a healthy, active, adventurous lifestyle while being hard working. Think hiking, biking, running, traveling, etc. in a freelancer's spare time. Mountain or rock climbing also represent the challenge of a solo business owner. So anything that shows movement (organic lines) is encouraged. Other brand related keywords that might spark design ideas: thinking outside the box, follow your passion, time is money, growth, success, freedom, flexibility. I like logos that are simple and clever, that are just as easy to read/identify when they are small or large, color or black and white. In addition to the "active" part, the even more important part of the brand is focused on giving real practical advice on how to build a business as an independent creative professional. Our content will be a mix of video interviews, forum posts, articles, and resource pages full of advice from successful self-made freelancers or entrepreneurs. Because a big portion of our content platform will be videos, the logo will eventually be animated in some cool ways- so keep that in mind with parts that could move, grow, flip, turn, etc. We have not chosen a color pallet yet so we are open to suggestions (the green and oranges selected are just ideas), but no more than 2 colors that compliment each other please. Designs MUST appeal to men and women, but primarily the younger millennial generation. So nothing weird, too bold, aggressive, or futuristic. The slogan DOES NOT necessarily need to be included in the design. I'd prefer the logo to be able to stand alone without it, but I included it in case anyone wants to try and incorporate it. I have attached examples of logos that I like the style of.

Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $599.