We are looking for a cover for our new urology textbook:
Title: Natural Approach to Urology and Men’s Health.
Author: Eric Yarnell, ND
Exact dimensions of the book: 8.5” x 11”
Minimum 1000 pages - will need to adjust spine dimension as exact page count becomes clear.
This will be a full cover - back cover text details to be added later, in addition to ISBN numbers and bar codes.
No photorealism, please. We are only interested in original illustrations.
Our clients are predominately female naturopathic medical students and doctors, unconventional, intelligent, discerning, 20's - 40's, and into the natural/organic lifestyle but not hippies - these are very professional people.
Most importantly, we are looking for a distinctive look for our textbook line, not just a one-off one cover.Successful cover candidates will have elements that allow for continuity throughout our line of textbooks, as with the O’Reilly book covers for example. The covers should suggest an overall graphic “look” that can augment both print and digital offerings (website, Facebook page, etc.)
Organic imagery related to urology (kidneys, ureters, nephron, etc.) would work best. Abstract images work better than concrete images - please no clip art medical imagery, stethoscopes, caduceus,etc. Please also avoid obvious "nature" symbolism like hands with a plant in them, vines twined around a man's naughty bits, etc. Color scheme orientation should be organic, earthy, Tuscan e.g. green, yellow, orange, brown, maybe purple. Again, we are targeting a professional audience, so please keep this in mind.
To help you with our orientation, here is our vision statement: "Our purpose is providing the interactive tools necessary for nurturing curiosity into the future of medicine."
Please be mindful of the fonts you use in your design. We would like to avoid having to purchase the font files: http://designer.help.99designs.com/…n-a-design