We've nearly finished a new book called 5:2 Fasting Photos. It uses
our existing visual format (of hundreds of food photos), but is
targeting people on the 5:2 diet. They buy the normal Fast Diet book
(by Michael Mosley) and then use our book to know what to eat on their
500-calorie fasting days. So it's an add-on to an existing diet.
The book contains 60 low-calorie recipes, 20 snack idea, and the a
further 500 photos of individual food portions. The reader can use all
of the above to very quickly decide (by flicking through the photos on
all the pages) what they want to eat on a fasting day, and be educated
about calories as well as protein (to keep them full), fat (generally
healthier if lower) and 5-a-day fruit & veg.
The book is printed full-colour photo-quality throughout. It only
contains a few pages of text, with the rest of the book being wall-to
wall photos & graphics - so very visual!
What we would like designing is an exciting new cover to really
represent the visual nature of what's inside the book, and also sell
the USP of the book which is "using food photos to count calories".
The cover document to be designed includes the front cover, spine and
We're looking for a fresh new cover (different to our existing books),
so we wholly encourage you to be creative to come up with a cover you
feel represents the book. We do have a colour palette to preferably
stick to and a few background documents & food photos we've used
inside the book which you can use, but other than that, please be
creative with the notion of fresh, healthy, positive, weight-loss in
ALL DESIGN ENTRIES MOST WELCOMED!
We look forward to working with you soon. :O)