richardcz got their new book cover by running a design contest:
Strut your stuff!
Check out richardcz's Book cover contest…
AVOIDING CRITICAL MARKETING ERRORS - How to go from Dumb to Smart Marketing
Richard D. Czerniawski
Richard D. Czerniawski is the founder of Brand Development Network International, Inc., a marketing resource company dedicated to empowering marketers to create brand loyalty. Richard is a career marketer, spanning more than 45-years. During his career he has held every position in brand marketing, from Brand Assistant to Brand Manager to Chief Marketing Officer to General Manager and has even served as a Director on the Board of a start-up. Richard is co-author of two books on marketing management, CREATING BRAND LOYALTY and COMPETITIVE POSITIONING, and author of hundreds of articles on marketing management for the two blogs he writes and publishes on marketing – DISPATCHES and Marketing Matters.
This book, written by Richard Czerniawski, a veteran, career marketer, tackles critical marketing errors, those grave blunders, slip-ups and missteps, both of omission and commission, that not only lead to underperformance but threaten marketing relevance and brand survival. Importantly, this book addresses what all marketers and their organizations need to do to achieve smart marketing so that it matters where it counts – in the marketplace.
It is for those marketers and senior managers who recognize that they are, and/or marketing is, underutilized and want to correct this situation through continuous personal development and improvement that this book will prove invaluable.
Book cover type
This book and title are provocative. I believe one approach would be to make the cover provocative based upon how you handle the title. Another would be to play down the design so as not to overwhelm the book purchaser
What to avoid
Every design category has flexible pricing for all budgets. Book cover starts at $299.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their book cover.
Designers across the globe delivered design magic.
richardcz collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Professional marketing for all industries across the globe