SWATTBooks got their new book cover by running a design contest:
Sports Nutritionist Interview Book Needs a Bold, Professional Cover
Check out SWATTBooks's Book cover contest…
The Performance Nutritionist: Insights, reflections and advice from practitioners working in elite sport
Dr James C Morehen
Dr James Morehen is a Performance Nutritionist currently working with professional athletes and elite individuals from the corporate world. Through Morehen Performance Ltd, he has spent the last 8 years supporting individuals from England Football, Rugby Union, Rugby League, Professional Boxing, Formula 1, Golf, Premiership football, HSBC Global, IKEA and City Suisse.
HOW WILL YOU USE THE PERFORMANCE NUTRITIONIST TO FURTHER DEVELOP YOURSELF OUTSIDE OF THE CONVENTIONAL DEGREE PROGRAMME? Are you currently struggling to gain experience with athletes, get your first job in sport or find yourself at a bit of a crossroads in your career? This book is for you! In any industry, there are people who progress quicker than others. It is no different in our industry of performance nutrition. These people appear to effortlessly gain experience, credibility and respect from other practitioners and athletes. These people seem to stand out, but why is this? The Performance Nutritionist lifts the lid on 10 well respected performance nutritionists, practitioners, and researchers, all of whom, in my eyes, are successful in their careers. With 100’s of publications, gold medals, winning performances, and podcast episodes between them, the 10 individuals in this book provide genuine golden nuggets in the areas of: - Career navigation in academia, research, and applied practice - Standout moments which have defined them - Key characteristics required in our industry - The importance of mentors - Influential factors which have led to successful careers - Biggest challenges to date - Biggest recommendations to their younger self’s - Area that are not taught on degrees which are fundamental for a career in performance nutrition - The future of performance nutrition - Key principles which they follow daily And finally, the question which I have enjoyed asking the most…what makes a successful performance nutritionist?
Either a student or recent graduate from sport science / nutrition courses trying to get their first job who has a passion for nutrition and the impact on performance. This group then splits into people still studying and are forward planning or people who have graduated previously but are struggling to find the dream job. They will all have a growth mindset, be forward thinking, and willing to put in the extra work. They will also quite often have a link to or interest in performance, conditioning training, or sports training.
Book cover type
The author is looking for a design that is aligned to his business and existing branding (I have attached a zip file of existing branding assets). The design should reflect the fact that both male and female people have been interviewed for the book, from many different backgrounds and across the UK and Australia. Not all nutritionists have the same journey into sport but those who are working at the top all have similar traits. The book should come across that it has dived deep into the journeys and careers of nutritionist currently working in the industry and they are sharing their experiences, lessons and advice for others The author likes the idea of using a graphic illustration, but it needs to cleverly incorporate concepts of performance nutrition as well as self-development and growth mindset. He is also open to the idea of using the 10 interviewees as either photographs (images attached) or graphical representations. The author specifically referenced the book "Key Person of Influence" by Daniel Priestley as inspiration.
What to avoid
Anything unprofessional or cheesy... this book is interviewing the most prestigious sports nutritionists in the world and needs to be taken seriously.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their book cover.
Designers across the globe delivered design magic.
SWATTBooks collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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