We are producing a short book that tells the history of our family-owned company. The purpose of the book will be to (a) tell this four-decade history, (b) convey the lessons we've learned in the process of building our multi-million-dollar business, and (c) commemorate our anniversary. The target audience is existing and prospective clientele (to help them connect with our unique story) and other entrepreneurs who are building a family business (who may learn from our experience). We are unique in that our business is still 100% family owned, highly successful, and now involving the third generation of our family. (Only 12% of family-owned businesses succeed into the third generation.)
The title of the book is *Family Business Matters: The True Story of a Family Business Defying the Odds." (See other info about subtitle option.) What we are looking for is more GREAT CONCEPT than finished product. We realize this is a difficult concept to convey visually -- so we're more interested in seeing excellent ideas than polished cover designs.
This book will go through print-on-demand, so we need a trim size of between 5" by 8" and 6" by 9" (portrait orientation only). Be sure to leave room in the bottom-right corner of the back cover (approx. 1.5" tall by 2.5" wide) for the bar code. It doesn't have to be blank or white, but it can't contain any important elements or they will be covered.
If your concept requires work on the spine or back cover to be complete and effective, go for it -- however, we'd rather see multiple concepts that show an impressive front cover that we can expand into the spine and back.
We are not attached to our company colors being used on the cover, but if you want to incorporate them, they are maroon (CMYK 26/100/83/24) and gold (CMYK 3/10/84/0). We also do not plan on using our logo on the front cover, so no need to concern yourself with that.
While we realize we aren't giving a significant amount of direction, we hope this will also allow you a lot of freedom to be creative. But of course, if you have any questions, please let us know.