we have been given a cook book deal to launch next year. the title
(subtitle is still working) is Paleo By Season: A Chef's Approach to
our publisher has been extremely successful with paleo books - nytimes
best sellers, etc. however he's been wanting a real chef on his roster
the book will have around 300 recipes but the idea is to teach the
reader techniques, skills, etc so they don't have to live or die by
the recipe. teach them about buying in season and understand the
purpose of each ingredient so that they don't have to run all around
shopping for specific ingredients. they will understand how to
as of right now we just need the cover, but will likely soon need a
template for various inside pages as well.
i'd like to see two diff concepts. we've attached the two different
directions we are looking at right now, as well as a few images that
we've shot. the images haven't been retouched or anything yet.
approach is simple, modern, clean but professional not necessarily
playful for the cover. there will be opportunities for that on the
inside with a chef's prep list type of direction.
attached two covers we like for the two different directions. also
attached a font style we like of the black and grey
if it helps, i also attached the overall direction i originally sent
to the publisher
i've also attached a few images to choose from for the cover
author is Peter Servold, photography by Sarah Servold