The Advisor Coach got their new book cover by running a design contest:
Luxury Book Design To Appeal To Wealthy Financial Advisors
Check out The Advisor Coach's Book cover contest…
How Successful Financial Advisors Think: 25 Beliefs That Separate The Best From Everyone Else
James Pollard is the founder of TheAdvisorCoach.com, a marketing consultancy that works specifically with financial advisors. He is also the host of the "Financial Advisor Marketing" podcast.
This is a self-improvement book designed for financial advisors. It is focused more on mindset than anything else. It's a deep dive into what separates the world's best financial advisors from those who quit, fail, or burn out before ever experiencing success.
The person who would typically read this book is a financial advisor making more than $500,000 per year. These people appreciate the finer things in life, are fastidious, and hardworking. They are continuously improving themselves and looking for opportunities to grow. As far as demographics and psychographics, an avatar would be a 52-year-old white male from New York who makes $550,000 per year. He's been stuck in the mid-six figures for the past few years and knows he can make more if given the right information. He drives a Mercedes and his wife Drives a BMW. He has two children - a boy and a girl - who are both in high school but quickly approaching college. Part of his motivation for working hard and doing well in life is to provide for his family.
Other color requirements
My brand colors are black and this Hex code: FFC801
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their book cover.
Designers across the globe delivered design magic.
The Advisor Coach collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Everything you need is in this Google doc: https://docs.google.com/document/d/1PLDefQKHtHje1kt5jHjDCnIMV7H4HVFRPWrCqV6j8
Everyone has lost things. This is a collection of finders stories for people who are spiritually hungry.
Everything you need is in this Google doc: https://docs.google.com/document/d/1bFy8AHmHX7yBu3Q1AIs674kO1eE7eb_igjjsBWk0G
Company owners and managers.
Women from ages 18-40.
Students who are studying European History as a senior in high school or as an undergraduate history major in college.