- YOU ARE DESIGNING FOR A 14-18 YEAR OLD - we don't want a corporate powerpoint type look and feel.
- Don’t be dull in terms of colors. Brighter colors will stand out on the amazon search page with 50 other titles listed or book shelf. Reds, oranges, purples…
- Doing a treatment of the word HACKED is a step in the right direction but ask yourself; how is it an indication of unlocking/decoding/winning the college application process?
- Be sure your images/wordart express in some way "hacking/winning the college process".
- Pure word art is hard to make memorable
- Humor is hard but if you nail it, it is memorable
- ASK YOURSELF THIS: Will this stand out to a teenager on an amazon search page with 25 other books
This is not a high school guidance counselors hackneyed view of applying to colleges. This is a guide to (a) understanding the exact, ruthless motivations of colleges, (b) crafting a compelling personal story arc, (c) realizing that playing the admissions game hard is fine as long as you dont see it as anything more than a game.
As this book has little in common with the 400 page college admissions encyclopedia that you can see on Amazon, its cover should not have much in common with their covers. It is a slim volume (about 80-100 pages) because only parents would read anything longer. Nearly all chapters are 1 - 3 pages long.
I want the cover to be playful and memorable. It should bring a smile on the readers face, but it should also arouse their curiosity. They must want to look immediately at the back cover to learn more and read the first few pages.
I want the main image on the front page to be iconic enough to be used in all literature, press, communication, and merchandise for the book series.
The front page has to be eye catching, stark - no death-by-stock-photos.